MarketSquare for HospitalityCafés, counters, and grab-and-go, running on one system.
MarketSquare covers the parts of a hospitality operation Square leaves open: prepared food labels, recipe costs, and stock that holds up across more than one outlet.
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What gets in the way.
The parts of running a operation that Square on its own leaves for you to solve.
Unlabeled prepared food
Sandwiches and salads go into the case without a date or an ingredient list.
Portion drift
Two staff members build the same item two different ways, so the portion and the cost change depending on who made it.
Stock across outlets
The café runs out of an item while the kitchen has a full case of it in storage.
Waste at close
At closing, nobody can tell which items were made this morning and which are left from yesterday.
What MarketSquare adds to Square for hospitality.
One subscription, one catalog. Start with the piece that hurts most and add the rest when you need it.
Labeling
Date and ingredient labels for grab-and-go, printed as items are made, so the case is compliant and the dates are real.
via DeliLabel See how labeling works ›Recipes
Standard builds with costs and portions, so the same item is the same item at every counter.
via KitchenHand See how recipes works ›Inventory
Stock visibility across outlets, with counts that move as items sell through Square.
via InTrac See how inventory works ›Purchase Orders
Ordering and invoice reconciliation, with true costs landing where they belong.
via InTrac See how purchase orders works ›Every module works on its own, or get all four as the full suite with a complimentary onboarding call included.
Build your planBuilt in, no add-ons.
The capabilities a operation leans on most, all part of the same subscription.
- Dates and ingredients on labels
- Visual recipe guides
- Portion & batch consistency
- Multi-location management
- Real-time stock monitoring
- Automated reordering
- Invoice reconciliation
- Real-time Square catalog sync

Dated and labeled as it goes in the case.
Prepared items get a label with the date and the ingredient statement at the moment they are made, not whenever someone gets to it. Rotation becomes obvious and what is in the case at close is a number rather than a shrug.

The same build at every counter.
Recipes with portions and costs mean the flat white and the chicken sandwich are the same wherever they are made, and you can see what each of them actually earns.

More than one counter, one set of numbers.
Stock, recipes, and costs stay consistent across outlets, so a second location is a bigger version of the first rather than a separate problem.
Getting started.
Connect the catalog you already keep, and build from there.
Connect Square
Your items come across from the catalog you run now.
Set up recipes and labels
Builds, portions, dates, and ingredient statements.
Put printers where food is made
At the counter, in the kitchen, wherever it gets wrapped.
Run it
Labels print as you go, stock moves as you sell.
Need a printer or scale? Shop starter bundles or take the hardware quiz.
Questions hospitality operators ask.
Short answers. For anything else, talk to us.
Can it label grab-and-go items as they are made?
Yes. DeliLabel prints date and ingredient labels at the moment an item is made, so the case is dated, compliant, and easy to rotate.
Does it keep builds consistent across counters?
KitchenHand holds standard recipes with portions and costs, with visual recipe guides for staff, so the same item is the same item at every counter.
Can it manage stock across more than one outlet?
Yes. InTrac supports multi-location management with real-time stock monitoring, so the cafe and the kitchen see the same numbers.
Does it handle vendor invoices?
InTrac reconciles invoices against purchase orders and supports automated reordering, so costs land where they belong.
How much does MarketSquare cost?
That depends on which modules you need. Every module is available on its own, or all four together as the full suite, which also includes a complimentary onboarding call. The pricing page has a plan builder that shows exactly what your setup would cost.
Is there a free trial?
Yes, on the latest version. Connect the Square catalog you already run and put a printer where food is made.
Our biggest thing: we didn’t keep up with price changes very well. This takes care of all of that. Employees don’t have to figure out profit margins or anything, because it all does it automatically.
Joe Ulmer · Owner KitchenHandSee what changed for shops like yours
Real stores, real setups, and the busywork that disappeared.
Read the case studies ›Not quite your shop?
MarketSquare runs in a few different kinds of business. Find the one that looks like yours.
Still not seeing it? Schedule a call and we will walk through your setup.
Put your operation on one system.
Free trial on the latest version. Connect your Square catalog and print your first label in minutes.
Start Free Trial See pricing · Want to see it first? Talk to us.
Markets & Grocery
Delis & Butchers
Restaurants
Bakeries
Retail